Rylix: Fantasy meets money

UX/UI Design Case Study

In today’s sports culture, fans want deeper engagement with their favorite athletes beyond just watching games. This project explores a platform where users can track pro athlete stats across multiple sports, trade players, compare stats, place bets, and rank athletes in a interactive environment. A key innovation is the reintroduction of physical player cards with real-world value, seamlessly linked to users’ digital profiles, functioning similarly to NFTs.
Instructor: Paul Kepple

01 user research 

Key Findings of 56 Student Interviews :
This data highlights a strong demand for a platform that integrates fantasy sports, athlete tracking, betting, and collectible player cards, blending digital and physical.
41 (73%) follow multiple sports and want a single platform to track all their favorite athletes.
35 (63%) play fantasy sports and expressed interest in trading and ranking players beyond traditional leagues.
32 (57%) felt nostalgic about physical player cards and would engage more if they were linked to digital profiles.
28 (50%) currently participate in sports betting and preferred player-based wagers over team-based bets.
21 (38%) said they would be more likely to trade or buy player cards if they had real-world and digital value.

02 Personas 

After the UX research two archetype user personas are now generated.

03 competitors Audit 

FanDuel is a leading fantasy sports and sports betting platform that allows users to create fantasy teams, participate in contests, and win real money. It covers multiple sports, including the NFL, NBA, MLB, and NHL, making it a go-to choice for fantasy sports enthusiasts.

Strengths

  • Offers daily and weekly fantasy contests, giving users flexibility beyond traditional season-long leagues.
  • Provides real-time player statistics, expert analysis, and an intuitive mobile experience.
  • Integrated with legal sports betting, expanding user engagement beyond fantasy sports.

weaknesses

  • Primarily focused on team-based fantasy sports, lacking an individual athlete-centric experience.
  • No integration of physical collectibles or trading, missing an opportunity to blend digital and tangible assets.
  • Limited multi-sport tracking options, making it difficult for users who follow multiple leagues equally.

Opportunities 

  • Introduce a multi-sport tracking system focused on individual athlete performance rather than just team-based fantasy.
  • Create a hybrid system incorporating physical player cards with digital ownership, adding tangible value.
  • Provide a more personalized ranking and trading system that allows users to engage with their favorite athletes across multiple sports.

04 Final Screens

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05 conclusion 

01. What I learned 

Creating for sports fans means blending physical trading cards with new digital features so both longtime collectors and modern users stay engaged.

02. Impact 

Rylix connects sports trading cards by making them digital, making it easier and more fun for fans to follow their favorite athletes, trade players, and place bets.

03. next steps 

With more improvements, Rylix can change how fans interact with sports by adding better tracking, social features, fantasy gameplay, and new betting options
Next

Reflect