Propel On Purpose wanted to revamp their website to better reflect their brand and highlight their HR consulting expertise. To achieve this, I started by creating a mood board that captured the essence of their brand in a more elevated and cohesive way. The three mood boards served as inspiration for the overall structure and visual direction of the homepages wireframes. The final goal was to refresh the site’s design and layout, making it more intuitive, visually appealing, and aligned with Propel On Purpose’s mission.

Art Director: Sage Sanders